A look at what – and who – is pushing the future in new directions

Mein Kampf: The New Business 101 Primer


As PUSH advocated at our 2005 conference feature “Lessons from Deviants” and more recently in our “Diamonds in the Rough” post, more often than not, there is a method to one’s madness and that method is worth studying. Indian business students have certainly caught onto this strategy, as demonstrated by the recent increase in demand for Adolf Hitler’s autobiography, Mein Kampf. In the last six months, sales of the book surpassed 10,000 copies in New Delhi alone.

The owner of a Mumbai-based bookstore explained the phenomenon as such: “They [Indian business students] see it as a kind of success story where one man can have a vision, work out a plan on how to implement it and then successfully complete it”. In other words, however twisted that vision was, his business plan to execute it was not. The passage of time may now have finally afforded us enough distance to critically study the methodology behind Hitler, Goebbels, and others that created such an impressive force to be reckoned with… And the fact that Indian business students are the ones with enough savvy to recognize his logistical merit is a nice little jab of irony for Adolf. It just proves you don’t have to Aryan to be smart.

Article By: Ashley Dresser

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