Nike, Best Buy, and Creative Commons all seem to agree that “corporate colloboration” has a much better ring to it than corporate secrets. Their debut of a new sustainability cooperation tool called “Green Xchange” paves the way for the sharing of intellectual property in the name of widespread innovation. Within this platform, companies can grant the access of their sustainability research and development initiatives to other companies. This access can be provided free of charge or for a price, at the individual company’s discretion.
Obviously, competing companies are not always going to be keen on working together, but conclusive research on product sustainability can be used by more than one industry. The example that Agnes Mazur gives on the WorldChanging blog is that of a truck tire manufacturing company using Nike research on maximizing the efficient of air pressure in sneaker design and applying it to truck tires. This type of collaboration, with some consideration for free market competition, can save a lot of time and money. It also has great potential to accelerate the sustainability movement, which is good news in a world where it is increasingly evident that our carrying capacity has already been reached. Check out the informational preview here: Green XchangeArticle By: Ashley Dresser