Virtual reality is soooo last decade (aught-ish)! Now, in 2010, in the new decade we see virtual and physical experiences merge for the next phase of time-and-space bending expressions: Immersive Reality.
And the Ralph Lauren 4D shows are an early indicator of where it’s all headed. This video offers a taste, but for a more complete representation, you’ve got to go to the site: http://4d.ralphlauren.com/
The videos document major shows held last week ‘on’ Ralph Lauren’s flagship stores in NYC and London. They featured 3D holographic projections that bring the building to life, laser light shows, and a 4th dimension: scent. It’s a mash-up of ad, art installation, and fashion show.
Well, with New York Fashion Week behind us, it is only fitting for a design conscious blog to look back and recap some highlights. Tim Gunn, Heidi Klum and Michael Kors (group shown at left) sit ring-side as collections of every stripe prance by – floofy dresses, structured trench coats, floppy hats, geometric handbags and strappy calfskin booties from designers like Donna Karan, Alexander McQueen, Armani and Chanel. Cathy Horyn gives a review in the New York Times titled, A Sputter Here, a Spark There. I’m guessing this means that she thought some of the designers presented winning collections, while others, not so much.
As with other mediums of design – industrial design, graphic design, architecture – innovative fashion design walks the fine line between creativity (wow, that’s so edgy and cool) and commercial appeal (will a twenty-something in Iowa buy that?). This season, influential designers shredded and draped their way around the latest synthetic/organic fabrics to bring us “tribal gothic” and “young, fun, disheveled.” Apparently, the function and value of all of this lies deep in the human psyche, reflecting both the aspirational style of the wearer, as well as the essence of the cultural zeitgiest. (What does it say about our cultural psyche when NHL player Sean Avery, seen front and center at the Marc Jacobs show, interns at Vogue and signs on as a design consultant to a men’s label? Probably don’t want to be sitting in the front row for that collection.)
Speaking of animal print, no discussion of recent runway trends would be complete without mention of the new leggy creatures strutting their stuff at this year’s Minnesota State Fair. Conan O’Brian’s white chocolate bust (with bacon hair) can’t hold a candle to what was going on in the livestock tent. Llamas, those long-necked pack animals from the highlands of Peru, ditched their trekking gear and donned “accessible American classics” for the fair’s annual 4-H Llama Costume Contest. Lucky you – here’s a front row seat for the show:
Clearly, it’s all about attitude. Models, and the designers who adorn them, must have a certain inborn sensibility, a panache, a plucky stance that tells the world that they – flashing the eau current fashion P.O.V. – are so all that.